Magento Commerce

Suleman Sadruddin is the President of South Florida communications, Inc, an Authorized retailer for AT&T. Suleman is Skilled in all company functions such as operations, administration, sales, marketing, business development with a strong background in financial and risk management; ensures that directives and initiatives are carried out in compliance with the current and applicable local, state, and federal laws; has proven ability to motivate individuals towards the improvement of operations impacting business growth; works with management in creating a unified and strategic plan for deployment of company-wide enhancements and changes to reduce cost and maximize profits. He has an extensive educational and professional background in many different industries. He currently holds a degree in Electrical Engineering from NED University of Engineering & Technology in Karachi, Pakistan and a Masters degree in Finance from Oklahoma City University. He has worked as a Project Analyst for Siemens Engineering, a Financial Analyst for OCWEN Financial and has been apart of several small businesses and franchises. Suleman has been actively involved in community service. He also enjoys traveling with his family and friends and playing basketball and table tennis with his boys.

Shafiq Lalani

Vice President

Shafiq brings his 15 + years of business experience to SFC and handles all retail development and expansion efforts. He is continuously in communication with landlords and is always keeping an eye out for potential new locations. Shafiq overseas inventory control functions, as well. He is always speaking with vendors, to ensure SFC can offer the best prices possible and ensuring all of our locations have the newest and coolest items. While Shafiq enjoys his work, he also enjoys playing tennis and spending time with his family.

Nuruddin Rajwany

Executive Director

Nuruddin or better known to us as “Nick”, overseas the sales force for South Florida Communications. He is continuously training, motivating and rewarding the sales staff for their efforts in our locations. He has over 14 years of sales experience from Alamo Rent A Car to corporate sales with Tandy Corporation. He also has extended entrepreneurial experience with such franchises as Dunkin Donuts, Salad Creations and Hurricane Wings. Nick’s favorite pastime is “cruising” around the world.

Gayle Birken

Director of Loss Prevention

Gayle has been in the cellular industry since 1988, in various capacities. After leaving a major carrier, she joined South Florida Communications in November of 2005 and is often regarded as the ‘glue’ that holds the company together. Besides her main function as overseeing all aspects of Loss Prevention, Gayle takes on many different roles throughout her day at the office. She has attended Broward Community College and Nova Southeastern University, with a concentration in Business Administration. Gayle is also an avid bowler and has competed internationally, winning a Silver medal for team competition.

Tammi Vaughn

Door to Door Sales Coordinator and Reconciliation Specialist

Tony Apicella

Inventory Compliance Specialist

Tony's responsibilities include inventory audits, store visits and tracking of all inventory movement throughout the company.  He has an extensive background in Loss prevention (20+ yrs) as well as in the Law enforcement / criminal justice field. When not at work, Tony follows his passion for music, which includes both writing and performing. He plays several instruments including drums, keyboards, and brass. Tony attended college under a full scholarship for music. 

Seemi Fatheali

Sales & Training Coordinator

Seemi’s primary responsibility includes coordinating trainings for all the employees, scheduling and auditing stores for show room excellence along with other office duties.

She is been with SFC since July of 2004.  Seemi’s best past time besides reading is spending time with her family and friends.